AKADEMİK

Welcome to my academic pages. This page is prepared for my Bilgi MBA Ecommerce Class Students but feel free to use the resources shared.

    BUS622 Ecommerce Class Schedule & Notes

  • March 4 – Introductions & 101 about “Ecommerce”
  • References:
    Book: Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret

  • March 11 – Biz 2.0 “Business Before & After the Digital”
  • References:
    Book: The Goal, Turkish Amaç

  • March 18 – How Search Engines Work – Organic & Inorganic Traffic
  • March 25 – Search Engine Optimization
  • References:
    SEO Nedir?
    The Beginners Guide to SEO by MOZ.com

  • April 01 – Content Marketing
  • April 08 – Discussion
  • April 15 – Google Analytics
  • April 22 – Eticaret İş Modelleri (B2B, B2C, vs)
  • May 20 – Guest Speaker
  • May 27 – Final Project & Discussion
ATTENTION! Last Minute!
I’ll be announcing the last minute stuff right here. Please check before every class.